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PDDM

PDDM

Exam Code: PDDM

Exam Name: Professional Diploma in Digital Marketing

Updated: Jul 04, 2021

Q&A Number: 0 Q&As

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About PDDM Exam dumps / Bootcamp

PDDM Exam Syllabus Topics:

TopicDetails
Topic 1
Topic 2
  • Analytics with Google Analytics
  • Creating and Configuring a Google Analytics Account
Topic 3
  • Creating and Optimising Social Media Campaigns
  • Developing Data-Driven Audience and Campaign Insights
Topic 4
  • Introduction to Digital Marketing
  • Connecting with the Customer
Topic 5
  • Content Marketing
  • Using Content Research to Find Opportunities
  • Content Marketing Concepts and Strategy
Topic 6
  • Paid Search (PPC) using Google Ads
  • Paid Search Campaign Creation with Google Ads
Topic 7
  • Principles of Digital Marketing
  • Social Media Marketing
Topic 8
  • Analysing and Recording Google Analytics Data
  • Monitoring Campaigns with Google Analytics Reports
Topic 9
  • Paid Search Campaign Measurement
  • Fundamentals of Paid Search
  • Search Campaign Management
Topic 10
  • Setting up a Social Media Experience for a Business
  • Key Social Platforms for Digital Marketing
Topic 11
  • Email Marketing
  • Testing and Optimising an Email Campaign
  • Marketing Automation
  • Creating an Effective Email Campaign
Topic 12
  • Display and Video Advertising
  • Digital Marketing Strategy

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