IBM M8010-246

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IBM Smarter Commerce Sales Mastery Test v1 Sample Questions:

1. What provides the capability to rapidly deliver new web concepts or delineated brand sites via asset sharing on a common platform?

A) Social integration
B) Extended sites
C) Partnership with affiliates
D) Personalization

2. Which one of these analytic capabilities is NOT part of the 'Service' offerings?

A) Service analytics.
B) Fulfillment analytics.
C) Customer analytics.
D) Purchase analytics.

3. Which one of these software solution components providing business capabilities is
NOT part of the 'Service' Offerings?

A) IBM Case Manager
B) Retail Store Solutions
C) Unica
D) ILOG

4. Which of the following increases the complexity of trying to provide a seamless customer experience?

A) All of the above.
B) Many business functions required for effective commerce are executed outside the enterprise.
C) Many customers use a variety of touch points in the purchasing process.
D) A large and increasing number of customer segments with varying expectations.

5. Online ad optimization, i.e. AdTarget, would be an example of which capability within the cross-channel, interactive marketing engine?

A) Decisioning
B) Awareness
C) Integrated Operations
D) Execution

Solutions: