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IBM Cognos Business Intelligence Sales Mastery Test v2 Sample Questions:
1. What is the best strategy when positioning IBM Cognos BI against a niche competitor such as QlikView and MicroStrategy?
A) Expand the agenda to include capabilities not provided by the competitor.
B) Describe how IBM Cognos is the lowest cost solution on the market and provides the lowest total cost of ownership of all vendors.
C) Warn the customer of hidden charges attached to features perceived as free.
D) Explain that unlike these other vendors, all functionalities of Cognos are available out of the box without having to code.
2. What is a high-yield question when positioning IBM Cognos BI to the CIO of an organization?
A) What happens when management is not able to get information they need quickly?
B) How do you identify outliers in your business?
C) How do you handle information requests from the business?
D) Do your users trust the data that they have access to?
3. Which statement is NOT true about enterprise organizations and business intelligence (BI)?
A) Every enterprise organization has budget for a more effective BI solution.
B) BI is relevant to most users in an enterprise organization.
C) Every enterprise organization has a need for BI.
D) Most enterprise organizations have some form of BI or reporting already.
4. Which type of user of IBM Cognos BI is mostly likely to explore and analyze data from multiple sources?
A) Customer
B) Business manager
C) Business analyst
D) Executive
Solutions:
| Question # 1 Answer: D | Question # 2 Answer: A | Question # 3 Answer: B | Question # 4 Answer: C |
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