Google adwords-search

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Google Search Advertising Advanced Exam Practice Test Sample Questions:

1. Which of the following provides you an excellent way to reach your users even if they are
physically located in non-native areas?

A) Language targeting
B) Location targeting
C) Keywords targeting
D) Device targeting

2. Ben has installed conversion tracking for his website. Google recommends that Ben use the
Google Site Stats text block; so users on his site may accept or not accept, the conversion tracking code. Where should Ben place the Google Site Stats text block on his site?

A) The Google Site Stats should be placed on a corner of Ben's landing page for Google AdWords traffic on his website.
B) The Google Site Stats should be placed on a corner of Ben's confirmation page on his webs ite.
C) The Google Site Stats should be placed in the header information for each page on Ben's w ebsite.
D) The Google Site Stats should be placed on a corner of Ben's sales page on his website.

3. All of the following formats Google AdWords Editor allows to export except for which one?

A) AEA
B) CSV
C) HTMl
D) TXT

4. A consultant has recommended that Allen use Google's tool, the Website Optimizer, to improve his site quality and ad performance. Allen isn't certain why he should use the Website Optimizer. Which of the following statements best describes, what the Website Optimizer does for webmasters and Google AdWords participants?

A) Google's Website Optimizer is a tool that will automatically optimize web pages.
B) Google's Website Optimizer is a tool that allows Allen to test different versions of his site content and layout, to determine what will best attract users, and lead them to convert on his site.
C) Google's Website Optimizer is a subscription-based service, where Google designers will redesign and optimize Allen's website. Allen must subscribe to the service for at least 90 days.
D) Google's Website Optimizer is a free tool that will give Allen detailed data on his site, including how users found his site, what route they used to explore it, and at what point they left.

5. How often does Google calculate a quality score?

A) Daily
B) Every time a keyword matches a search query
C) Once
D) Hourly

Solutions: