IBM P2080-096

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IBM Unica Enterprise Campaign Technical Mastery Test V1 Sample Questions:

1. In Unica Campaign, what is the basis for a variety of reports that can be used for data exploration, quick counts, or as a basis for targeting campaigns?

A) Dimension hierarchy
B) Profiles
C) Segments
D) Samples

2. What is the first thing a customer should do before creating a campaign in Unica Campaign?

A) Design the campaign on paper and determine the goals for the campaign.
B) Create strategic segments.
C) Create the offers, mail list, and call list.
D) Create the Mail List.

3. What key concept in Unica Campaign provides a collection or set of one or more tasks, or processes, that Unica Campaign executes to specify and select the desired target(s) of a customer's marketing campaign and, optionally, assigns offers, outputs data and tracks responses?

A) Flowchart
B) Session
C) Campaign
D) Offer

4. For Unica Campaign processes, what feature lets you preview a list of distinct values and their frequency of occurrence for a selected field?

A) Profiling field
B) Cell Reports
C) Target Cell Spreadsheet
D) Preview

5. After an installer completes the Unica Campaign installation and the unica.ear file is created, where do you deploy the ear file?

A) Campaign Listener
B) Affinium Manager
C) Framework Manager
D) Weblogic or Websphere Server Administration Console

Solutions: