IBM M2040-642

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IBM ICS Social Software Sales Mastery Test v2 Sample Questions:

1. What is the second step in Social Business AGENDA?

A) Gain social trust
B) Give competitive pricing
C) Globalization
D) Growth markets

2. When successful social businesses analyze their social data, what important areas should they search for?

A) Past stock prices of their competitors
B) Trends in evolving topics
C) Press releases from associated industries
D) Published patents in their industry

3. Three key attributes to focus on for designing for reputation and risk management are: have a plan, be proactive and fast, and __________________.

A) limit access to social media site by employees and partners
B) do not respond to negative statements in social media sites
C) be transparent with two-way dialog
D) ensure that strategies are pushed down into the organization

4. A key part of Engaging Through Experiences, a social exceptional experience should be integrated, interactive, and ___________.

A) Insulated (private)
B) Informational (helpful)
C) Incredible (awesome)
D) Identifying (personalized)

5. What can Social Business can be defined as?

A) Popular sites like Facebook and Twitter that only distract workers
B) External-facing channels that only Public Relations and Marketing utilize
C) Applying social tools across the entire organization for a broader return on investment
D) A subset of Social Media

Solutions: