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IBM Smarter Commerce Sales Mastery Test v1 Sample Questions:
1. Which one of these is an example of analytics supporting the Smarter Commerce 'Buy' offerings?
A) Customer behavioral segmentation.
B) Market basket analysis.
C) Social analytics.
D) Linear regression.
2. Which of the following Smarter Commerce Offerings is a core part of delivering a customer
buy-online, pick-up in store (BOPIS) capability?
A) Distributed Order Management.
B) Customer Self Service.
C) Social Analytics.
D) Logistics Management.
3. While they each can be deployed to support other non-IBM platforms, what is the key synergy in a joint WebSphere Commerce and Coremetrics deployment?
A) Support for social networks, affiliates, and content aggregators.
B) Recognized best of breed customer interaction platform.
C) Rapid time to value, based on pre-integration and common marketing constructs.
D) Recognized best of breed web analytics and 1:1 marketing.
4. Which of the following is NOT a benefit delivered in the context of the Case Management Solution of the 'Service' Offerings?
A) Integrated analytics help organizations understand the impact of case loads.
B) Deliver case workers the solution in a fraction of time of other approaches
C) A case worker can skip the customer feedback and get directly to focus on the problem at-hand
D) A case worker has all the information needed to improve case outcomes and optimize decisions
5. Elements of a powerful self-service experience include all, EXCEPT one of the following:
A) Target the right experience, to the right user, via the right channel, at the right time.
B) Accommodate product returns, regardless of the context.
C) Create dynamic, engaging, web experiences.
D) Improve loyalty by facilitating integration with social networks.
Solutions:
| Question # 1 Answer: A | Question # 2 Answer: A | Question # 3 Answer: D | Question # 4 Answer: C | Question # 5 Answer: B |
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