IBM M8010-246

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IBM Smarter Commerce Sales Mastery Test v1 Sample Questions:

1. What is global visibility of purchase transaction required for?

A) Cross-channel fulfillment.
B) Cross-channel returns management.
C) A & B
D) Merchandise assortment management.

2. Of the choices below, which is one of the top reasons companies fail to do cross-channel, interactive, marketing with their customers?

A) Uncertain ROI.
B) They feel interactive marketing is not appropriate for their business.
C) Existing systems and data are too disparate.
D) Cost is too high.

3. Marketing focus is shifting from outward bound / mass media to:

A) product placement in movies and television shows
B) up-sell potential via outbound calling centers and automated dialers
C) cable television infomercials
D) building a 1:1 interaction with the customer

4. Which of the following is NOT a benefit delivered in the context of the Case Management Solution of the 'Service' Offerings?

A) Integrated analytics help organizations understand the impact of case loads.
B) Deliver case workers the solution in a fraction of time of other approaches
C) A case worker can skip the customer feedback and get directly to focus on the problem at-hand
D) A case worker has all the information needed to improve case outcomes and optimize decisions

5. Which of the following Smarter Commerce Offerings is a core part of delivering a customer
buy-online, pick-up in store (BOPIS) capability?

A) Distributed Order Management.
B) Customer Self Service.
C) Social Analytics.
D) Logistics Management.

Solutions: